Share the Wealth!

I was watching the news this morning whilst blow-drying my hair – always the optimistic multi-tasker – when I happened to hear a little snippet about a new over-50s social networking site called Saga Zone.

Now the fact that the older generation is embracing the internet age is nothing that we haven’t picked up on already and have mentioned in a previous blog, Forget Baking, Grandma’s Online! But the thought of our grandparents sitting on their couches, Laptop in tow, doesn’t seem like a very realistic picture – or does it?

Research suggests that over-65s are the largest growing syndicate to use the internet but does this mean that they will no longer trot off to the café for a cuppa, or down to the pub for a pint? Instead, will their weekly social gathering be in an online group dedicated to the latest gardening tips, called “Show me your Greenfinger!”? It seems that after a 4 month trial gathering 13,000 users, the answer is Yes!

In The Guardian today, an article called Saga launches social website for over-50s, Paul Green, a Saga spokesperson said that, “Thirteen thousand is just a drop in the ocean - in theory the membership is practically limitless. Social networking isn't going to be for everyone, but the feedback so far has knocked our socks off." The possibilities are endless and with innovative ideas, the benefits to older internet users are remarkable.

Another networking site, launched recently by the founders of Monster.com, called Eons.com, has taken the networking phenomenon to another level, offering interactive brain strength games, news on the latest hobbies, and tips to live longer.
Focussing on the idea of brain strength games, I think we underestimate the constant need to learn and given the chance, most of us would jump at being able to extend our skills.

For example: A conversation came up in the office yesterday about one of my colleagues parent’s taking French lessons and how hard it was to find a suitable school or college in the area to cater to her particular skill level. This particular parent has internet access and the thought of being able to take lessons in the comfort of their own home, without the pressures of other students around them, seemed like the obvious answer.

To me, this is where social networking sites could really excel, especially when they are designed for the over-50s market; by incorporating learning modules into their format, either produced by outside eLearning specialists or by the users themselves – share the wealth!